After the demise of Swissair, Switzerland needed a new national carrier with a bold new identity. We worked alongside London-based branding agency Winkreative to create everything from cabin interiors to the First Class lounge.
We began our journey with aerial photographs of the Swiss Alps – the most famous landmark as you fly into Switzerland. The different shades of light and stone textures from these images inspired our choice of colours, materials and bespoke fabric patterns. We then built on these elements to design the airline’s interiors including ticket office, check-in, Business and First Class lounges, and Eco, Business and First Class cabins.
Ten years after they were first rolled out across the SWISS global network, key elements of our concepts form the public face of Switzerland’s national carrier