The Blackstone Group

The British division of this major US property developer was looking for a strong identity for its new student housing brand, Nido. Winkreative was appointed to handle the task while we created a striking interiors concept for an 800-room dwelling in the King’s Cross district of London. The success of our initial idea led to a larger 1,200-room project in London’s trendy Spitalfields, and plans for the first non-UK Nido residence in the Spanish city of Barcelona.

All three projects involved a challenging mix of large-scale project management, creative flair and precision design and engineering. Altogether, a rewarding combination that helped elevate student accommodation to a different level