In 2000, the Norwegian ski racer Lasse Kjus and the Swiss entrepreneur Didi Serena came up with an idea when playing golf together: Ski clothing should be just as flexible, lightweight and elastic as you would expect from golf clothing. And so the Kjus brand was created and since then has been making sportswear of the highest standards of innovation and design.

The ski, active and golf collections speak their own language, which is marked by clarity, precision and performance.

Today, the products from Kjus are known worldwide in the field of sports and lifestyle and stand for premium design from Switzerland.