A household name in Japan, China, USA and elsewhere, TOTO was a comparative unknown in Europe. We were brought in to help turn that around. Our starting point was to design a 800sm trade stand for the biggest international trade fair for sanitary ware manufacturers, the ISH in Frankfurt in 2009.
Two years later, we created a 1,300sm stand based on traditional Japanese garden design and bathing culture. Our creation was so well-received, it was awarded the Red Dot Design Award and IF Award. After successfully raising the brand’s profile within the industry, we set about devising a European base for TOTO by designing a new showroom in London and headquarters in Düsseldorf.
For the third time MACH Architektur is assigned with the design of a fair booth at the ISH in 2013. In order to display the products in a modern and human-scale environment, MACH Architektur designs four cubical buildings surrounding a light pavilion, reminding of circulation within urban structures.