Task: Bauherrenberatung, Konzeptentwurf und Entwurfsrichtlinien
Collaboration: Alonso Balaguer, Barcelona - Tp Bennett LLP, London
Branding: Winkreative, London
Barcelona was chosen for the first Nido project outside London. We adapted our original ideas to give the new development a flavour of the charismatic Spanish city.
Everything from the swimming pool to the dining hall was embellished with design ideas that took their cue from the surrounding cityscape. For example, we introduced a warmer colour palette, yellows and oranges, to reflect the shades seen around the city. The patterns used echoed those in King’s Cross and Spitalfields so that the new building would be a Spanish relative not a foreigner to the brand.