Showroom London

Location:  London

Task: Design, Design Development and Construction Document

Graphic Design: Winkreative, London

Execution: Takenaka Europe GmbH, London


In May 2010, we devised TOTO’s first European showroom. Based in London, a vital international hub for the Japanese brand, the impactful space stretched across two floors, giving us scope to show off TOTO’s products to great effect.

On the ground floor, we installed a central unit to showcase its products in a range of different bathroom settings. Simply walking around this space gave people a snapshot of TOTO’s entire product range, brand values and design ethos. Around this dynamic core, we placed meeting tables at various heights for clients to discuss their needs in private. Downstairs, we designed a training area for installers and a platform space for temporary exhibitions and to give new product launches a sense of theatre.