Boutique Lucerne

Location Luzern

Task: Detail- und Ausführungsplanung

Collaboration: Hilp Projects GmbH, Zürich


In the process of Victorinox‘ retail roll-out we were asked to project another store in Lucerne. The first stand-alone Victorinox Boutique in the city creates a strong connection between the products and the origin of the brand. While strolling through the store the visitor reaches a big image of Ibach. This is where 60‘000 pocket knives are produced at the bottom of the Mythen mountains – every day. To visualize the history of Victorinox, MACH developed a special history vitrine: A big magnification class slides along all the knife models and brand logos from 1884 until today. The ‘Bespoke Desk‘, that had its premiere in Zurich‘s Flagship Store, is also present in Lucerne and everyone can make his own souvenir from Ibach.