Collaboration: Winkreative, London
Swedbank has been at the heart of Swedish banking since 1820. Promoting sound and sustainable finances for the many, not just a wealthy few, is fundamental to everything it does. Today, the bank has over 7.8 million retail customers and 600,000 corporate customers across the globe. Its network of branches includes 315 in Sweden and 200 in Baltic countries such as Estonia, Latvia and Lithuania.
Together with Winkreative in London, MACH was approached by Swedbank to devise innovative ways to help it prosper in modern times.