IQOS Boutique Seoul
Location: Seoul
Task:Design Development and Construction Document
Collaboration:IQOS Store Planning Department
The first IQOS brand store in Korea opened in 2017 in the center of Seoul and attracted many prospective customers who queued in long lines to learn more about the product. The two-story 200m2 boutique with a new façade design invites visitors to discover and try the products.