Watches & Wonders Sanya 2021

Location: Sanya

Task: Design, Design- and Construction Document

Collaboration:Brand X, Shanghai


For Baume & Mercier's booth at the Watches & Wonders Sanya 2021 exhibition, MACH adapted the Watches & Wonders Shanghai 21 design to the new dimensions of the Sanya exhibition. The booth was designed as a walk-in sculpture. The enclosures on each side supported the newly designed graphic and impressive ceiling structure, which echoed the Phi geometry of the brand logo. The monitor in the back of the stand was also framed by panels and formed a central axis. The furniture elements were further extended to form a new lounge area and additional sales counters. The Riviera watch theme was represented through various blue elements as well as the use of cool, elegant materials, such as steel, creating a modern and timeless atmosphere.