Watches & Wonders Geneva 2022

Location: Geneva

Task:Design, Design- and Construction Document

Collaboration: MCC AG, Oberembrach

The focus of Baume & Mercier at the Watches and Wonders 2022 in Geneva was on the Riviera Watch from 1973 which now celebrates its legendary comeback with its 5th generation.

The iconic dodecagonal shape of the bezel served as the inspiration for the large dodecagonal arches which frame the entrance of the booth, reminiscent of the walk-in sculpture which we had developed for the Watches and Wonders Shanghai 2021. The Riviera theme can be felt throughout the booth with blue and grey tones defining the overall atmosphere. Three vertical screens show product novelties and various content related to the Riviera theme. The rippled mirror ceiling emulates the surface and reflective qualities of water and gives fluidity and height to the space. Whitened wood floors give the impression of being on a boat deck, underlining the Riviera theme and bringing warmth to the dark blue and light grey environment.