Watches & Wonders 2020

Location: Shanghai

Task: Design, Design- and Construction Document

Collaboration:Brand X, Shanghai


For the Watches & Wonders 2020 watch fair in Shanghai, a concept was developed in close collaboration with the Baume & Mercier creative team, which communicated the brand values. The design inspiration of the stand was based the motto "time in motion", conveying timeless elegance. This was created through a modern interpretation of an upper-class Parisian apartment from the Haussmann era, combined with black metal profiles, glass and perforated metal panels, referencing industrial buildings. Inside, predominant dark blue tones reference the color of the Baumatic collection. Several swings represent the theme of "time in motion" in a playful and dynamic way, and at the same time serve as a display for the watches.