Victorinox Boutique Lausanne

In September 2019, Victorinox opened its second retail store in Western Switzerland, in the old town of Lausanne. The boutique covers a split level over 150m2. The entrance facade faces the Rue de Bourg, the first pedestrian street in Switzerland and one of the main shopping streets in Lausanne. The shop windows of the Victorinox Boutique animate the covered passage and bring life to the street space.

In the new store, Victorinox presents its entire product range. The product categories are displayed in individual zones. These integrate well into the floor plan of the existing building and offer the customer an interesting tour via pocket knives, luggage, watches and kitchen utensils.

The products are presented in built-in wooden elements, which give the boutique a natural and timeless look and exclusive  Swissness. The fixtures are complemented by a dark natural stone floor, which impresses with its value and elegance.