Task: Design and Design Development
Collaboration: Winkreative, London
Fabric Design: Caroline Flueler, Oberwil
First, Business and Economy. How do you design three distinctive airline cabins that speak the same language? That was the challenge we faced when SWISS International Airlines asked us to devise its new cabin interiors.
We solved the problem with colour. The darker and more intense the range of shades, the more luxurious the cabin class. To create our colour palette, we looked to the Swiss mountains for inspiration. Next, we devised a scheme for each of the cabins that translated our Alpine influences into a modern and captivating language that helped tell the SWISS story.
For example, to highlight the airline’s reputation for efficient take-offs, we coated the interiors of overhead compartments with a light baby blue that was only visible when they were open. So from the minute passengers boarded a plane, they saw the sky.