SIHH 2013

Location: Geneva

Task:Design and Construction Document

Collaboration: Baume et Mercier Store Planning Department

Execution: MCC AG, Oberembrach


An upscale 1950s Hamptons summer inspired the concept of the luxury watchmaker's booth at the Geneva International Watch Fair. The mix of white-painted shingles, a beach porch and Jackie Kennedy-style interior design created a coherent and authentic atmosphere. You almost thought you could hear the seagulls screeching and the ocean waves crashing.