Shop in Shop Porto

Location: Porto

Task: Detailed and Execution Planning

Collaboration: IWC Store Planning Departement


Marcolino is one of the most famous watch and jewellery retailers in Portugal. Setting up a shop-in-shop for the IWC Schaffhausen brand in its Oporto store was a challenge for both imagination and precision engineering. For example, original beams from the Marcolino shop had to be retained, which made custom-made, standardised wall furniture from IWC Schaffhausen unavoidable. To ensure a seamless transition between Portuguese and Swiss brand architecture, MACH works hand in hand with local craftsmen and workers throughout the process. Swiss neutrality proves to be a blessing in many ways.