Shop in Shop

Location: Porto

Task: Detail and Execution Planning

Collaboration: IWC Store Planning Departement, Schaffhausen

Marcolino is one of the best-known watch and jewelry retailers in Portugal. Setting up a shop-in-shop for the IWC Schaffhausen brand in its Porto store was a challenge in terms of creativity and precision. For example, original beams of the Marcolino store had to be preserved, which made custom designs of IWC Schaffhausen's standardized wall furniture unavoidable. To ensure a seamless transition between Portuguese and Swiss brand architecture, MACH worked hand-in-hand with local craftsmen and specialists throughout the process, which proved to be beneficial in many ways.