Location: Sao Paulo
Task: Design and Design Development
Collaboration: Vanessa Féres Arquitetos Associados, São Paulo
Press: Projeto Design, 367 2010
After we launched Ping Pong in Europe and North America, we turned our sights to South America. The incredible Brazilian city of São Paulo was home to the first Ping Pong in the region.
Like the colourful city itself, the new concept was an original. Spread over two floors, the space was adapted to capture a taste of Brazilian spirit. In a tribute to the spectacular Amazon Rainforest, for instance, we created a lush green plant wall as a focal point for both floors. We also reworked the building’s interior to create the clean, open atmosphere that helped establish Ping Pong as a place to meet, not simply to eat.