Panerai Boutique Zurich

MACH was commissioned by Panerai to develop their first boutique in Zurich, on the city's most exclusive shopping street. 

The Swiss brand with Florentine roots stands for timeless design and a deep connection to the marine world. The philosophy and history of the brand are reflected in the design of the boutique and the materials used. Dark blue tones and mineral surfaces are reminiscent of the depths of the ocean and create a mysterious and heroic atmosphere. The boutique is conceived as an immersive landscape on two floors, where visitors can immerse themselves in the world of Panerai. The bar "Italiano" on the upper floor invites visitors to linger over a coffee or aperitiv, and the loung area can be quickly transformed into a dining room for special occasions.