Jet Set Boutique Concept
Location: Zürich
Task: Design
For the boutique concept, the idea was to create a combination of an unfinished shell and a high-quality finish.
The industrial atmosphere is created by an end-grain wood floor, ceramic tiles in a warm shade of gray reminiscent of worn concrete, and oversized profiled glass - all elements strongly reminiscent of a factory. The shadow of a tree projected onto the glass panels brings a touch of nature to the city and alludes to Jet Set's origins in outdoor clothing.
To highlight the innovation and technology of high-tech textiles, we designed a series of elegant, oval frames made of anodized steel that seem to float in space. The mirrored cubes for product presentation allow the floor to continue and almost dissolve into the space. These artistic elements create an exciting spatial drama by contrasting with the industrial shell.
