Task: Design Development and Construction Document
Collaboration: IWC Store Planning Department, Schaffhausen
Based on the successful concept for the flagship boutique in Hong Kong, the Schaffhausen-based watch manufacturer commissioned MACH to design a 50m2 retail space at the DFS Galleria in Honolulu.
The goal was to create a unique brand experience beyond the simple purchase of a watch, transporting the clientele into a world of adventure. The design solution was a richly textured and elaborate lounge adjacent to the regular retail space. In its intimate, intensely tactile and fascinating atmosphere, the IWC brand and products were experienced with all the senses.