Task: Design Development and Construction Document
Collaboration: IWC Store Planning Department
Based on the success of our concept for IWC’s flagship boutique in Hong Kong, the Swiss watchmaker invited us to create a 50sm luxury store in the DFS Galleria in Honolulu.
Once again, we wanted to give customers an opportunity to experience the brand rather than simply buy beautiful watches. This time, alongside the main browsing area, we devised a richly textured and beautifully crafted lounge. By creating a space that was intimate, tactile and intriguing, people were encouraged to immerse themselves in the world of IWC. Thus, bringing the brand and its products to life.