Boutique Dubai

Location: Dubai

Task: Design Development and Construction Document

Collaboration: IWC Store Planning Department


Following the successful launch of its flagship boutique in Hong Kong, the Schaffhausen-based manufacturer commissioned MACH to design its latest point of sale in Dubai. IWC's ambitious goal was to offer a unique customer experience of the highest standard in the 85 m2 store, located in a prestigious shopping center.  The end result was something never seen before in the United Arab Emirates.

To meet the client's wishes, MACH designed a luxurious lounge for VIP customers and a mezzanine floor that invites customers to discover the world of IWC and awakens a sense of adventure.