Boutique Dubai

Location: Dubai

Task: Design Development and Construction Document

Collaboration: IWC Store Planning Department


After IWC launched its flagship boutique in Hong Kong, the brand asked us to turn our sights to its new and exciting market, Dubai. There, we created an 85sm boutique in a prestigious mall that was designed to take customer service to a higher level than previously seen in the United Arab Emirates.

A luxury lounge for VIP customers and split-level layout that encouraged customers to explore the world of IWC were just two features we used to raise the retail game in Dubai.