Location: St. Petersburg
Task:Design Development and Construction Document
Collaboration:IQOS Store Planning Department
The boutique in St. Petersburg was the first IQOS brand store worldwide and presents the product in an innovative way. Anyone entering the shop in the "Galeria Shoping Mall" is greeted by an expansive, two-story space. The open façade design makes the 200m2 store look particularly inviting. The interior is friendly and minimalist with accents of light ash wood. Customers can explore the colorful product range, talk to the consultants and try out the IQOS items.