Trade Fair Stand SIHH

Location: Geneva

Task: Construction Document

Collaboration: Baume et Mercier Store Planning Department

Execution: MCC AG, Oberembrach


A sophisticated 1950s summer in The Hamptons was the thinking behind the luxury watchmaker’s stand at the international watch fair in Geneva.

With its mix of whitewashed clapboard, seashore veranda and Jackie Kennedy-style interior, the stand represented bold imagination, precision planning and teamwork at their best. In fact, the end result was so good you could almost hear seagulls squawking and, for the first time in Geneva, the sound of ocean waves.